Caffeine Is the New Coke
Think about coffee and then think about the criteria for substance dependence (from First Aid 2008): 1. Tolerance - need more to achieve same effect 2. Withdrawal 3. Substance taken in larger amounts of over longer time than desired
What Do You Think of the New Coke Caps?
“Is it just me, or do the new caps on Coke bottles suck? They’re more shallow, and as such become harder to grip when the bottle or your hands are even slightly moist. They have, like, zero traction.” “The cap is smaller and you can’t
How not to launch a New Coke
As CMO presiding over the launch of New Coke, Sergio Zyman rode herd over one of the largest and most important marketing blunders in history - proving that everything my father taught me about how companies and ad agencies typically
Meet Max Calorie
Or, maybe you were a fan of New Coke (Go ahead. After all these years, it’s OK to admit it). Max was the spokes-entity who continued hawking the reformulated beverage after a public outcry compelled the company to re-introduce Classic
New Coke museum adds flavor to Atlanta
Read full story for latest details.
new coke, old coke
If you want to reduce political campaigns to marketing, Obama is a great new product with great packaging and people are anxious to try it, but they don’t yet know whether it’sa product they want to use over and over again.
It’s Like New Coke, But Better
I hereby dedicate this thread to coming up with honest campaign slogans that the Democratic party could actually use if they wanted to appeal to the “has actually been paying attention for the last decade” voting contingent.
Awesome Like Ashton
And then there was New Coke. And then we were all like, "go away New Coke! You suck! Get a job and move out of my house!" And then Old Coke was like, "Hey, how you doin'?" and we were all, "Wow, Old Coke totally wants to know how I'm
New Coke
I guess that area above the left field grandstand that I took pictures of, with the tables and the big, blank sign, will be a new Coca-Cola sponsored section of Fenway. Their sign, which will replace the bottles that just came down,
AlterNet: Coke and Pepsi’s New Marketing Strategy: Pull at Your
Coke and Pepsi’s New Marketing Strategy: Pull at Your Heart Strings. By Richard Girard, Polaris Institute Posted on March 14, 2008,. Printed on March 19, 2008 http://www.alternet.org/story/79741/. World Water Day 2008 (March 22) will
